So you recently obtained the 1-800-ATTORNEY vanity phone number in your market. But how do you get the most out of your investment? Let’s discuss branding!
There are many benefits to aligning your law firm with the 1-800-ATTORNEY brand. 1-800-ATTORNEY is a premium legal phone number with an established reputation; one that all potential clients will recognize.
The Power of Branding
Obviously, your potential clients are far more likely to remember your phone number, but did you realize that this brand-recognition can lead to an increase in repeat business and client referrals? Additionally, visitors are more likely to call a phone number that they recognize and trust. By leveraging the 1-800-ATTORNEY brand, your firm will stand out against the competition and gain instant credibility in your market.
Your Website
The first place you’ll want to display 1-800-ATTORNEY is on your firm’s website. The top-right section of your website has traditionally been used for phone numbers and other contact information, and this is where most visitors will look first. Make sure to have it in big, bold letters and preferably in a bright color in order to grab the visitor’s attention. We also recommend displaying the numerical number below this, and in a smaller font.
Including your phone number in your website content can also lead to a much higher conversion rate. It’s recommended that you add a call to action near the beginning and at the end of your homepage, practice area pages, blog posts, and other landing pages. Including a call to action such as “Speak with us about your case right now by calling 1-800-ATTORNEY” can provoke an immediate response from your website visitors, leading to more cases.
Social Media
Social networking has grown exponentially since the advent of Twitter and Facebook, and more and more people are looking to these forms of media for information on products and services. By prominently featuring your vanity number on your social media pages, you’re more likely to convert all that traffic into prospective clients due to its reach and pervasiveness.
Email Signatures
Don’t forget to have all of your employees include the 1-800-ATTORNEY phone number in their email signature for maximum impact! Branding is all about recognition and memorization, and the more times people see it, the more it gets ingrained in their mind. We recommend using a different font color for your vanity number in order to make it stand out from the rest of the content.
Press Releases
Another great way of branding your law firm with 1-800-ATTORNEY is to always have it featured prominently on every press release you send out. Press releases are known to capture attention from publishers and press outlets. By making sure that every press release has 1-800-ATTORNEY prominently displayed, you’ll stand a much better chance at getting calls from reporters and mentions from various media publishers who pick up your story. Additionally, publishing a press release on the fact that your firm can now be reached by calling 1-800-ATTORNEY can also help get the word out in your community.
Letterhead, Business Cards & Other Print Material
We cannot overstate the importance of using the 1-800-ATTORNEY phone number on your print material. Now that you’ve obtained the 1-800-ATTORNEY phone number in your market, take this opportunity to revisit your letterhead and business card designs. Prominently placing 1-800-ATTORNEY on your envelopes, printed correspondence, business cards, and promotional items will not only further help increase brand recognition, it will also make it more likely for you to earn repeat business.
Advertising
Of course using 1-800-ATTORNEY in your advertisements will enable you to get the maximum benefit out of the 1-800-ATTORNEY brand. Having a recognized and trusted vanity number is wonderful, but without reaching out to potential clients in your community, you’re not taking full advantage of your investment.
Consider the different types of advertising that could help you reach those in your community. Vanity numbers work wonders when used in conjunction with billboards, bus advertisements, radio ads, television commercials, newspapers, and other offline advertising opportunities.
If you would like assistance, additional information, or answers to your questions, we invite you to call us at 1-800-704-3578 or email us via the contact form found on this page.
