The internet has opened great opportunities in the legal profession, but there is still a need for them to exert a great deal of effort into marketing—or is there? Fortunately, for both busy and new law firms, there is tried and tested marketing opportunity that does not require a substantial amount of time and effort — the use of a premium vanity number.
Marketing with a Vanity Number
A vanity number is a special phone number that allows the public to easily remember how to reach a business in which they have an interest. What makes these types of numbers so effective is that they are ones people can easily remember. What’s the easiest-to-remember vanity number for law firms and attorneys? 1-800-ATTORNEY, of course. The fact it is so easy to remember (being directly connected to the profession) makes it easily marketable.
Many attorneys across the country have already secured 1-800-ATTORNEY for their state or geographical location, but so far the entire State of California is still open and available!
How Effective is a Vanity Number?
To put it briefly, a vanity number can make the difference between success and failure of the law firm to reach its target audience, namely those looking for an attorney. The marketing process is vital to growing your business, but many firms either lack the time or budget to invest heavily into using internal marketing methodology. This is why we offer 1-800-ATTORNEY as an alternative marketing method. It doesn’t require anyone to physically market the firm; the vanity number can increase call volume it on its own! Certainly, marketing the number will prove beneficial, and can even prove to be more efficient.
Most clients want a number that’s memorable and catchy; this is due to the massive competition these days and numerous establishments vying for the attention of prospective clients. In fact, a less experienced law firm can easily bag more clients than one which has more experience by virtue of having good marketing strategies. In this post, we’ll give you a few tips on marketing your vanity number so you can get the best returns on your efforts.
What makes this vanity phone number so successful? Quite simply put—it’s an easy number to remember. This makes it great for radio, TV, and billboard advertising efforts. This number is the ultimate success tool for the legal profession and can capture the interest of new clients. In fact, many people will simply dial 1-800-ATTORNEY without even thinking about researching an attorney. If those calls come from California, they get routed directly to you.
Law firms can currently secure the use of 1-800-ATTORNEY throughout the entire state of California. In addition to the use of the vanity phone number, the law firm will also have its own page on 1800ATTORNEY.com. For any firm that is seeking new clients, now is the time to act in order to begin reaping the benefits of a vanity phone number.
For more information, call 1-800-704-3578.
